I design brand focussed websites and digital products for agencies and in-house teams. I’ve also been drawing a GIF every day this year.
- 14+years designing for the web
- 2×Webby Awards
- 2×100 Archive selections
- 142M+GIF views on GIPHY
For agencies, product teams & in-house design leads
Design &
direction
Book me for
- UX – personas, sitemaps and wireframes
- UI – visual design and design systems
- Creative direction and design leadership
- Interaction & motion prototypes
For art directors, brands & communities
Illustration &
animation
Commission
- Animated GIFs and stickers
- Original character design
- Brand and editorial illustration
- Art commissions and collabs
Selected work
All design workMeans&Matters
375% return on investment
2 Webby Awards
02Three Ireland
Every page of the site designed, bar checkout
Design system
03Dáil100
100 years of records, designed for 6 audiences
100 Archive, 2019
Recent work
Since 2024. Some client names are private while the work is in progress. I can talk through any of these on a call.
- Product UI2024
Holonym Foundation (now human.tech)
- UX3 days
Medical industry website
- UX5 days
Wellbeing charity website
- UI2026
Property company website
- UI & motion2026
Non-profit website
- Graphic & web2026
Mental health charity
Illustration & animation
A GIF a day
The Unbearable Follies of Feeling are small animated drawings about everyday phrases and the things people say online. I’ve drawn one a day since 1 January 2026, and there are more than 300 so far.
142M+views on GIPHY
Commissioned byUbisoft × RSTLSSWorld of WomenDeadfellazThe MemesAmplifierOrb Club
Clients
- Three
- Houses of the Oireachtas
- BNP Paribas
- Salesforce
- Stripe
- Zurich
- eir
- Kingspan
- 3Arena
- Aware
- Barretstown
- Bulmers
- Glenisk
- IAPI
- Linwoods
- Outcider
- Swim Ireland
- Today FM
- UX Design Institute
“Aoife led the concept and had some great ideas which fed into our design approach… She had a great way of working and it was always a pleasure dealing with her.”
“The level of quality in her work is something I aspire to. She is hands down the best boss I have ever had, and I think she is an outstanding model of what compassionate and kind leadership looks like.”
Working with me
- HowBy the day, by the project or on a fixed-term contract.
- WhereRemote from Limerick, Ireland. I work with clients in Ireland, the UK, the EU and the US, with no visa or sponsorship needed.
- HoursIrish time. I’m comfortable working into US Eastern hours and can overlap with other time zones when a project needs it.
- WhoAgencies and studios, digital product teams, startups and direct clients.
- ToolsFigma, with files set up so developers can build from Dev Mode. Claude for research summaries and HTML motion prototypes. Procreate for illustration.
Hi, I’m Aoife
I’ve been designing for the web since 2012, most recently as Creative Director at Each&Other in Dublin. In 2022 I left agency life to draw full time. Now I do both, from Limerick.